4 Walls Marketing

  A Profit Generator Community Training You actually have a number of different audiences when you look at marketing your business. We are going to use a different way of defining your markets looking at your 4 Walls, 4 blocks,  4 miles and 40 miles around your business. Date: Tuesday, May 7th, 2013 Time: 8pm [...]

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Retaining & Engaging Your Best Team

A Profit Generator Community Training Your Team are the people who are in direct contact with your customers every day – they are the ones who are creating your customers’ experience. As your business grows, and your team grows, you need to continually re-evaluate your systems and training to deliver a consistent customer experience There is a [...]

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Hiring, Training & Retaining the Right People

A Profit Generator Community Training An integral part of successfully managing your team is to make sure you hire and keep the right people in the first place. Bradford Smart, author of the book “Topgrading” states that the average cost of a mis-hire is 15 times base salary when you include not only the salary [...]

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The Happiness Advantage

There has been phenomenal scientific research about something called Positive Psychology. Basically we have gotten it all wrong! We think that if we get everything working perfectly then we will be happy. When scientifically over and over again what has been showing up as the Happiness Formula is that if you are happy, then everything [...]

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Company Ground Rules

A Profit Generator Community Training “Coming together is a beginning. Keeping together is progress. Working together is success.” -Henry Ford  It’s essential that your team work cohesively and pull in the same direction as you to create a consistent customer experience  It’s important to establish your company ground rules – the core operating [...]

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Yearly Business Plan

A Profit Generator Community Training  Brainstorming and creating your yearly business plan and goals to some may appear as non-productive effort. I disagree. I think creating a solid plan for the following year is one of the most important elements to a successful year. It usually takes 5 years or more of hard work and planning [...]

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Creating a Market of One

A Profit Generator Community Training If you don’t clearly communicate the value you provide – why choose your business –customers will choose the lowest perceived price and you will be commoditized Value Innovation is when you deliver greater value than what your customers are paying either because you save them more money or make them more [...]

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Don’t Believe the Hype!

Whenever one door closes, another door opens – ALWAYS. The challenge is, if we are so focused on the closed door, upset that it has now closed, we miss the new door opening. There is no such thing as status quo. In business you are either growing or you are dying. And we are continually bombarded with negative messages about business and the future. So how do you escape the hype and instead tap into the opportunity?

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Price as the Last Resort

Many businesses make the mistake of leading with price. In other words, when selling their product or service, the first thing they promote is the price and if they want to increase sales they reduce the price. The problem is this has you competing solely based on price with big chain stores or businesses that [...]

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UpSolutions:The Surprising Simple Recipe for Generating Business Success

A Profit Generator Community Training Most businesses are so busy struggling to increase sales, they miss their biggest advantages – their existing customer base and their team’s collective knowledge and experience As a business struggles, the focus is usually on increasing sales. The problem is that most employees don’t want to sell, and your customers [...]

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