Tag Archives: customer

A Cautionary Tale

I remember feeling sad when Borders announced they were going out of business. I liked the idea of a bookstore where you could pick up a coffee, stroll the store, sit down in a cozy chair and read away. But in the battle of the bookstores, so far Amazon is ahead by a mile – [...]

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Sales: A Paradigm Shift

One of the first New Business Rules involves shifting from a transaction-based sale to a relationship focus. Back in the old days, people had relationships with those they purchase goods and services from. Enter the industrial age, and the rise of the “middleman” and the marketer. Middlemen are focused on the transaction: money for a [...]

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