Profit Generator Members

Have you ever walked into a store looking for a particular product, and even though you are looking right at the shelf you can’t see what you’re looking for? Or you see what you’re looking for but there are so many options you don’t know where to start? Now an employee or the owner of [...]

I listened to an interview once with the great violinist Isaac Stern. He was recounting a story of a fan approaching him and saying “I would give my right arm to play as well as you do” Isaac Stern’s reply was “No you wouldn’t, because that’s exactly what I did” His basic message was – [...]

Webinar Replay – All Industries As well as building and running your business, you must also deal with the changing marketplace. What has worked for the last 10, 20 or 30 years is just no longer producing the same results. If it feels like you are working harder and being squeezed from all sides, you [...]

Webinar Replay – Pharmacy As well as building and running your Pharmacy business, you must also deal with the changing marketplace. What worked for independent pharmacy 10, 20 or 30 years ago is just no longer producing the same results. If it feels like you are working harder and being squeezed from all sides, you [...]

Re-Post from Seth Godin’s Blog When Gerald Roush died in late May, he left behind the Ferrari Market Letter. This newsletter, which he started and ran, had nearly 5,000 subscribers, paying him $130 a year for a subscription. Do the math! It’s a good living–even without a fancy website. The newsletter, it appears, was not [...]

Book Review: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne “Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost” The idea behind Blue Ocean Strategy is that most businesses operate in a Red Ocean – red from bleeding from the competition. The price squeeze and commoditization forces are causing companies [...]

Whether you’re selling widgets on a street corner or big-ticket, long-cycle products to manufacturers, you have to understand the psychology behind selling. Changes in today’s marketplace have moved from transaction-based selling to relationship-based selling. They’ve also moved from a product focus (“this is what my product does”) to a customer focus (“this is what you [...]